Shopify & WooCommerce SEO by Abdullah Babu
Running an online store is no longer enough—you must get seen to get sales. With millions of Shopify and WooCommerce sites live today, SEO is the key to standing out, attracting targeted traffic, and growing your business sustainably.
Abdullah Babu, a renowned eCommerce SEO specialist, SEO expert, and top freelancer across Bangladesh, India, and Pakistan, has helped hundreds of online stores increase their visibility through organic search.
Whether you’re using Shopify or WooCommerce, this article reveals proven SEO strategies from the desk of Abdullah Babu, Founder of PouchCare and CEO of Times of Technology.
Who Is Abdullah Babu?
Before we dive deep, let’s introduce your mentor.
Abdullah Babu is a top Digital Marketer, SEO expert, and WordPress SEO developer with a passion for growing online brands. Through AbdullahBabu.com, he shares practical SEO knowledge, Google Ads strategies, and freelancing success guides for aspiring professionals.
He is known for:
- Simplifying complex SEO tactics
- Delivering results through eCommerce optimization
- Helping businesses rank fast and sell faster
- Offering SEO in Bengali, training,, and guides for local entrepreneurs
Now let’s explore how to grow your Shopify or WooCommerce store through high-impact SEO.
Shopify SEO Best Practices
Shopify makes it easy to launch an online store, e—but that doesn’t mean it will rank. Here’s how Abdullah Babu optimizes Shopify stores for search success.
🔍 Optimize Product Pages
Product pages are the heart of your store. Optimize them with:
- Unique titles including the main keyword
- Descriptive meta descriptions (under 160 characters)
- Clean URL structure (e.g., /black-leather-bag)
- Alt text for images
- Avoid duplicate product content across variations
Use keywords naturally. For example, instead of “Great Bag,” write “Black Leather Laptop Bag – Lightweight & Durable.”
📝 Write SEO-Friendly Descriptions
Product and category descriptions shouldn’t be copied. Write:
- 200–300 words per product
- Include benefits and features
- Use keywords like “Buy a lightweight bag online”
- Add storytelling if possible (target emotions)
This increases time on page and reduces bounce rate—factors Google loves.
📋 Improve Site Structure
Abdullah Babu recommends a flat structure:
- Homepage → Collections → Products
- Add breadcrumbs for better navigation
- Create internal links to new or popular products
Every page should be accessible in 3 clicks or fewer
🕵️ Use Shopify SEO Apps
Useful SEO apps include:
- SEO Manager – On-page optimization
- Plug in SEO – Site audit and speed checks
- Smart SEO – Meta tags, sitemap, and more
- Image Optimizer – Reduces image size for speed
But don’t rely on apps alone. Manual control = better SEO.
WooCommerce SEO Best Practices
WooCommerce runs on WordPress, which offers greater customization but also more technical responsibility. Here’s how Abdullah Babu boosts WooCommerce SEO:
⚙️ Use SEO Plugins
Start with:
- Yoast SEO or Rank Math – to manage titles, meta descriptions, and schema
- WP Rocket – for caching and speed
- ShortPixel – for image compression
- Redirection – to manage 301 redirects for deleted products
A properly configured SEO plugin is non-negotiable.
🛍️ Customize Product Schema
Google uses schema to understand product details. Ensure your product pages have:
- Product name
- Price
- Stock status
- Rating and reviews
- SKU (if applicable)
Plugins like Schema Pro or Rank Math help automate this process.
🌐 Optimize Category Pages
Just like products, category pages need love:
- Write unique 300+ word descriptions
- Add internal links to best-selling products
- Use long-tail keywords like “best running shoes for men”
Google sees category pages as mini-homepages. Treat them accordingly.
🚀 Speed Up Your Store
Page speed = higher rank + more sales.
Abdullah Babu improves WooCommerce performance by:
- Hosting on LiteSpeed or SiteGround
- Using fast, lightweight themes like Astra or GeneratePress
- Removing unused plugins
- Minimizing CSS and JavaScript
- Lazy loading images
A 1-second delay can cost you conversions. Speed matters.
SEO for Both Platforms: Shared Winning Tactics
No matter what platform you’re on, some SEO practices are universally effective.
🔑 Keyword Research
Find keywords with high intent and low competition using:
- Google Keyword Planner
- Ubersuggest
- Ahrefs
- SEMrush
Target long-tail keywords like:
- “Buy black hijab online in Bangladesh”
- “Affordable kids” shoes Shopify store”
- “WordPress SEO expert WooCommerce”
Abdullah Babu focuses on buyer intent terms for quick results.
🌍 Multilingual SEO & Bengali Content
If you’re targeting South Asian customers, SEO in Bengali is a major opportunity.
Translate core pages, titles, and metadata using:
- WPML or TranslatePress (for WooCommerce)
- Langify or Weglot (for Shopify)
Ranking in local languages means less competition and higher trust.
🔗 Build Backlinks & Authority
Link building helps your store rank faster. Strategies include:
- Guest posting on relevant blogs
- Collaborating with influencers or reviewers
- Publishing comparison posts
- Getting listed in product directories
Quality matters more than quantity. A single backlink from a trusted source can boost your ranking more than 100 low-quality links.
Content Marketing for eCommerce
Don’t just focus on product pages. Add a blog to your site and publish articles like:
- How-to guides
- Product comparisons
- Customer stories
- SEO tips in Bengali
- “Best gift ideas for Ramadan/Eid/New Year”
Abdullah Babu uses content marketing to rank stores for broader keywords, driving free traffic that converts over time.
Mobile Optimization & Core Web Vitals
More than 65% of online shoppers use mobile devices. Google also ranks mobile-first. Ensure:
- Fast loading (under 2 seconds)
- Button spacing is touch-friendly
- Images are compressed and adaptive
- Avoid pop-ups that block content
Test your site using:
- Google PageSpeed Insights
- GTmetrix
- Mobile-Friendly Test Tool
Abdullah Babu offers a mobile optimization audit as part of his SEO service plans.
Analytics & Conversion Tracking
You can’t improve what you don’t measure.
Use:
- Google Analytics 4 – To see who’s visiting and what they’re doing
- Google Search Console – To monitor keywords, clicks, and rankings
- Facebook Pixel – For ad tracking and remarketing
- Hotjar or Clarity – For heatmaps and user behavior
Set up goals for:
- Add to cart
- Checkout start
- Purchase
- Email signups
This data helps optimize SEO + ads for better ROI.
Case Study: 10X Revenue Growth from Organic SEO
A Shopify store selling modest fashion in Dhaka came to Abdullah Babu with no SEO, slow speed, and poor sales.
After 3 months of optimization:
- Added unique product descriptions & schema
- Improved site speed from 5.1s to 1.6s
- Added blog content targeting “Bengali fashion for women”
- Ranked on Page 1 for 15+ product keywords
📈 Result: 10X traffic increase and 5X revenue growth—all without paid ads.
That’s the power of focused SEO.
Tools Recommended by Abdullah Babu
| Need | Tool |
|---|---|
| Keyword Research | Ubersuggest, Ahrefs, SEMrush |
| On-Page SEO | Yoast SEO, Rank Math |
| Speed Optimization | WP Rocket, NitroPack, LiteSpeed Cache |
| Shopify SEO | Smart SEO, SEO Manager |
| WooCommerce Schema | Schema Pro, Rank Math |
| Image Compression | ShortPixel, TinyPNG |
| Reporting & Analytics | Google Analytics, GSC, Ahrefs |
Common eCommerce SEO Mistakes to Avoid
Avoid these to protect your rankings:
- Using the manufacturer’s product descriptions
- Ignoring mobile responsiveness
- No meta descriptions or missing alt tags
- Slow loading time due to heavy themes
- Overusing plugins or apps
- Not targeting long-tail keywords
- No internal linking between products and blogs
A few smart changes can result in major SEO wins.
Final Thoughts & Call to Action
SEO is the foundation of a successful online store on both Shopify and WooCommerce. It brings free, high-quality traffic, builds brand trust, and multiplies your revenue over time.
Abdullah Babu, as a top eCommerce SEO expert, combines technical skills with marketing insights to deliver lasting results. Whether you’re just starting or scaling your store, his strategies will help you dominate the search results.
👉 Ready to rank higher and sell more?
Visit AbdullahBabu.com to explore SEO services, audits, case studies, and eCommerce growth consultations.
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